An Introduction To Search Engine Marketing

Paid search also known as PPC, Search Engine Marketing, or SEM is an extremely important channel which can propel your business to the next step.

In this post I am going to walk you through the ins and outs of paid search marketing.

Let’s start with the basics. What is PPC? PPC is a marketing channel which uses advertisements on search engines to drive traffic to your website or mobile app.

Continue reading An Introduction To Search Engine Marketing